Introduction to Google Analytics

Google Analytics has launched a new product update that enhances the features for social media tracking. That's right, all you businesses on facebook and Google+ can now track information about your visitors from these traffic sources in more detail. There are improved reports for social sources, social plugins and conversion reports so you can valuate your online marketing campaigns in even more detail.

Other recent improvements to Google Analytics include improved reporting features that allow you to funnel your conversions and quantify your marketing department's successes.

One of the best tools available for tracking information on your website is Google Analytics. Just about everything you could possibly want to know about your website visitors is included. Want to know location of your visitors? Check. Want to know how much time people are spending on each page? Check. There is a plethra of information that this wonderful program can provide you. Let's take a look at the categories of information that are provided in the new interface:

Audience - Demographics, Behaviors & Technology

The default categories allow you see user location and the language of your users. This is pretty useful if you have, say, a local business located in "xyz city" and most of your traffic is coming from "zrs city" that is 500 miles away. This can tell you that you might want to change something in the marketing that you are doing to make your efforts more localized.

One of the basic statistics you can see here is your visitors that are new vs returning. Let's say that 98% of your visitors are new visitors. If this is the case, you might want to consider improving your website so people are more inclined to come back. This might mean improving your written content or maybe even making a design change so your information is easier to find. You can also see "engagement" information which shows you how much time your visitors are spending on your website. For example, it will say the 30% of your visitors stay on your site from 31-60 seconds and so on.

The technology that your visitors are using is a nice thing to know because it allows you to see the internet connection speeds of your visitors, what operating system they use and what browsers they have. This can tell you a lot about people coming to your site. If your visitors are mostly on slow internet connections, and you have a slow loading website, then you might want to consider optizing graphics and improving the loading speed of your site. You know, to improve the experience for people visiting you on the internet!

Social Engagement

This isn't that easy to set-up and there are a lot of parameters. However, if you or your web designer are able to get it going, then you can see your facebook likes and tweet stats etc within your Google Analytics.

Advertising

This let's you see and mange traffic statistics for your advertising campaigns such as Google Adwords. It's important to know the difference between traffic that you are paying for and what traffic you are getting from organic search results.

Traffic Sources

It is really helpful to know where your visitors come from. It might be organic search, it might be a referral from another website. It could be from an email. It's important to know how people find you when you are quantifying your marketing dollars.

Content

There is a lot that Google Analytics provides about your content. You can see what pages are most popular and how long people spend on each page. You can also check what pages people leave your website from the most. And, you can see what pages people are entering your webiste through...it might not always your homepage!





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