Designing Websites for Products

There are millions of websites selling or endorsing products on the web. Your design for your product website should be full of useful information. Particularly if you have a lot of products on your website, it is important make your information architecture clear so your visitors can find the products and resources for those products easily. The better you make your website for the user, the more likely they will stay on your website. The longer they stay on their website, the higher chance you will have to sell them your products.
Having a "bookmark this page" button on your product web pages can be helpful for your visitors. If a person is shopping online, chances are that they will be looking for the best deal. Having shipping information and calculators is also very important so your customers know that they are not going to be dealin with "hidden costs".

The most basic functionality of a website that sells products is a shopping cart. Let's take a look at what you need to have an eccommerce website up-and-running.

  • Shopping cart software
  • Payment processor
  • Domain name
  • Server to host your website that is compatible with your cart software

You will also want to have plenty of text, photos, manuals, product demonstraton videos and anything else you can think of to make your website helpful for your visitors.
Here is a list of popular shopping cart softwares include Magento, X-Cart and Pinnacle Cart.

And, popular payment processors incude, Google Checkout, Paypal, World Pay and 2E Checkout.

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